We handle your social media management and strategy on Facebook, Instagram, and LinkedIn. By combining daily communication with precise targeted ads, we connect your brand with the right audience at the right time.
We develop advertising strategies tailored to your specific business goals. Through continuous optimization, we ensure your budget is spent as effectively as possible to deliver a high Return on Investment (ROI).
Content is the foundation of trust. We create valuable content—engaging blog posts and personalized newsletters (E-mail Marketing)—to help you retain users and convert them into loyal customers.
Data is our primary guide. We analyze visitor behavior in detail, study their interests, and monitor trends to continuously improve marketing activities based on real results.
Effective digital marketing is not an endless stream of posts and ads. It is one connected system in which every channel has a clear job: social media makes your brand familiar, search ads meet people who are already looking for what you offer, content answers their questions, and email keeps the relationship going after the first purchase.
NovaSoft has been building websites, apps and software since 2009, and that engineering background shapes how we approach marketing. We treat the ad, the landing page, conversion tracking and analytics as one chain, so no weak link quietly drains your budget.
Every engagement follows a clear sequence, so you always know what is happening, why, and what comes next. We don't start by spending your ad budget; we start by learning your market, your customers and the numbers that define success for you. After launch the steps repeat in cycles, and at the end of each one we review together what we learned and what we will change. The result is a manageable, transparent process instead of scattered one-off actions, with every role clear from the start.
We review your channels, website, past campaigns and competitors, and together agree on the goals and metrics that matter most to your business.
We define target audiences, key messages and the role of each channel — social media, search ads, content or email — and split the budget accordingly.
Before launch we configure conversion tracking, so every enquiry, call or purchase can be traced back to the campaign that produced it.
We produce visuals, copy and posts in your brand's voice for your approval, then launch campaigns in several variations so real data — not guesswork — shows what resonates best.
A plain-language report shows what changed and why; then we decide together what to scale up, what to pause and what to try next.
Instead of vague promises, you get concrete, tangible work. Depending on the agreed scope, your package can include the components below — each prepared specifically for your business, documented and handed over in a form your team can easily understand and use. Nothing stays in a black box: you always see what was created, where it runs and how it performs. We define the exact mix together during discovery, based on what serves your goals best.
A written plan covering audiences, positioning, channels, key messages and priorities for the period ahead.
Topics, posts and a publishing schedule planned in advance, keeping your social media presence consistent.
Google Ads and Facebook Ads campaigns with a well-thought-out structure, plus banners, visuals and copy adapted to each platform's format and your brand's style.
Welcome, reminder and come-back emails that go out automatically, plus one-off promotional mailings.
Recommendations for improving existing pages and, when needed, a dedicated campaign page built by our web team.
Tracking of form submissions, calls and purchases, plus regular reports that explain what the numbers mean and what should change.
Digital marketing suits very different businesses, yet goals usually follow familiar patterns. Here is where our approach works especially well — whether you need a steady flow of enquiries, more online sales or a strong start for something new. In every case we begin with one question: which customer actions truly matter to your business? The answer shapes the channels, messages and measures of success we choose.
Product campaigns, remarketing to site visitors and email that brings shoppers back for repeat purchases.
Search ads and local targeting that turn people looking for a service into calls, bookings and enquiries.
An active LinkedIn presence, expert content and newsletters that build trust over long decision cycles.
Visual social media content and seasonal campaigns that reach both locals and visitors to Georgia.
Project launches, lead forms and precise targeting for high-value, carefully considered purchases.
Launch campaigns that help build awareness and test which messages and audiences respond best.
Plenty of agencies can run ads; far fewer can also fix the website those ads lead to. Because NovaSoft builds websites, mobile apps and software in-house, our marketers work side by side with developers and designers. If a campaign reveals a slow page, a confusing form or incomplete tracking, the fix happens within the same team, with no handovers between agencies.
With 15+ years of experience and 400+ projects behind us, we know results always depend on the project. So we promise what is within our control: a thoughtful process, honest reporting and constant attention to detail.
Tools and ad platforms change constantly, but the principles of effective marketing stay remarkably stable. These three ideas guide every campaign we plan and every recommendation we make, from strategy to day-to-day management. They are also the standard you can hold us to throughout our collaboration: if a decision falls short of them, we will gladly explain our reasoning or take a fresh look.
Every campaign has one main, measurable goal — a call, an application, a purchase or a sign-up. A clear goal makes it easier to choose the right message and to judge whether the spend paid off.
Trust grows through regular, recognizable communication. So we plan for a steady presence rather than occasional loud campaigns that are quickly forgotten.
We work as part of your team: shared goals, open numbers and honest conversations about what works and what needs to change.
Let's talk about your goals — get in touch for a consultation, and together we'll shape a digital marketing plan that truly fits your business.
Let's create a brand that stays in people's minds.
