Modern, data-driven, full-cycle marketing — from strategy to measurable results. Led by Eter Iordanashvili and her own AI team that never rests.
Each direction is a dedicated, narrow expertise — inside one coordinated AI system.
Market research, competitive mapping, positioning and KPI-based strategy — decisions by numbers, not intuition.
Blogs, ad copy, landing pages, brand voice — content that builds trust and sells, not just fills a page.
Reels/TikTok/Shorts, IG/FB/LinkedIn — scripts, content calendar and trend-driven organic growth.
Keyword research, on-page, technical and local SEO — sustainably onto Google page one, organically.
Drip campaigns, segmentation, automation and A/B — from lead to loyal, repeat customer.
GA4, attribution, funnel/cohort and ROI/ROAS/CAC/LTV — every lari measured and justified.
Brand video, beat-by-beat scripts, storyboards and short hooks — from idea to shoot-ready plan.
Brand idea, core message, tone and visual line — one distinctive, memorable voice.
Meta/Google/TikTok Ads, targeting, budget optimization and scale — focused on results and ROAS.
A human sets the strategy; AI accelerates execution — more content, more tests, more iterations, in less time.
Market, competitors, audience — and a precise KPI-backed plan.
Content, campaigns, channels — finished, ready-to-run work.
Analytics, A/B, scale — every step confirmed by numbers.
Modern, AI-driven marketing isn't a cost — it's a system that returns every lari several times over. Live numbers below.
Figures are projections based on channel averages and campaign results — they depend on market, offer and scale.
Eter leads NovaSoft's marketing — the first Georgian marketer with her own AI army. Behind her are 18 AI agents: a public 11-agent marketing army (strategy, content, social, SEO, email, analytics, video, planning, intel, market, QA) plus a private 7-agent video-production crew that plans client shoots — all under one director.
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Eto's profile & AI agentsOne team — the output of an entire marketing department. Let's talk about your brand.
